Hi, welcome to The Hairy Truth.
I hope by now you're getting in the swing of things once again and you haven't broken any of your resolutions just yet, but if you have, don't give up. Any change can always takes us some getting used too so remember, you can't fail if you never give up trying.
This week I bring to you a very interesting realisation. One that seems to have taken America by storm and has slowly began to gain traction over here in the UK. It will also save you money.
What if I told you, you could double the life of your shampoo with just ONE product
would you believe me?
To correctly care for our hair we need to cleanse and condition on a regular basis. Some of us every other day, some every day, some every 2-3 days (like me) some once a week.
On average your shampoo should last around 3-4 months and your conditioner double this at around 6-8 months, based on 2-3 washes a week. 2 cleanses | 1 condition.
OK so lets think about this for a quick moment, that means buying just 4 shampoos and 2 conditioners per year. Surely that can't be right can it? Well it is. With salon professional it's all about quality over quantity but that's a chat for another day. Today we are chatting about how you get even more from your cleanser and conditioner.
So when they last this long why would we care to double their longevity? They already outrun any non-professional brand as well as being designed to work harmoniously with your hair. Well we all like to know how our money can stretch a little further. so...
Would you like to be let you in on this little secret?
It's all down to
Joico's amazing Co Wash
What is a Co Wash?
Joico's co-wash is a whipped cleansing conditioner. It's a whipped formulae that has the feel and appearance just like a mouse, although it's not a mouse, it's a whipped conditioner that contains soft cleansing agents to cleanse your hair whilst it's conditioning.
They are lightweight and only a very small amount is needed to perform each cleanse. You simply cleanse as you would with your shampoo, like I describe in the instalment 'are you cleansing correctly' if you missed it I've linked it so you can jump over to take a look. So you massage through and leave for 5 minutes then rinse.
No need to condition.
Your hair is left refreshed, Nourished, cared for and silky to the touch.
Co-washes are designed to be used every other cleanse meaning they instantly double the life of your current cleanser and conditioner with the introduction of just 1 product which will also last around the 6 month mark and has amazing benefits to your hairs health too.
There are 3 co washes to choose from, Curly for curly hair, moisture recovery for dry/thirsty to normal hair and colour for colour treated hair. So we have you all covered.
Where can you find this miracle product?
In salon, of course.
So there you have it. MY little tip that all my clients love. They get their favourite Joico cleanser and conditioner and it lasts them double what it will last everyone else by introducing just one more product into their routine.
You can thank me later. But for now get yourself to the salon and snap one up for yourself. Your hair and bank balance with both be very happy you did.
I look forward to seeing you again next Sunday for our next instalment and if you haven't already, as you click off you should be given the chance to sign up to our mailing list to gain full access to The Hairy Truth. You will receive a quick e-mail every Sunday reminding you to jump over and have a read of what I have for you that week.
Until next time : Happy hair day.
If you skimmed - here's the important parts:
- Your shampoo should last you 3-4 months
- Your conditioner should last you 6-8 months
- You can double their life by introducing a co-wash
- Co-washes are cleansing conditioners
- They come in colour protect, moisture recovery and curly
- They're a whipped conditioner that is light weight
- You will find them in salons
Did you catch last weeks instalment? We spoke about Overnight Conditioning and the damaging effect it has on your hair.
Hi there and welcome to The Hairy Truths.