SHOP BY FAMILY

Put your hair concerns aside with Joico's line of salon tested hair care products
If you are unsure which range will be best for your hair care needs you can now 'Browse By Concern'

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Defy Damage

DEFY DAMAGE BEFORE IT OCCURS!
A NEXT GENERATION IN HAIR CARE

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Introducing Defy Damage, a game-changing regimen of hair care products that protect all hair types from the ravaging effects of daily heat styling, UV exposure and environmental pollution that lead to dry, dull, lackluster locks. It protects and strengthens hair bonds for a healthy hair transformation, you can instantly see and feel.

80% less breakage
5X stronger hair
Maintains over 90% of color vibrancy
See results after the very first use
Leaves hair soft, shiny, and healthy-looking

K-Pak

BEST FOR WEAKENED AND DISTRESSED HAIR

Think your hair is a lost cause?
Meet damaged hair’s hero

Powerful reconstructive technology in a home care line, designed to help repair and strengthen hair.

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K-Pak Colour Therapy

FOR WEAKENED AND DISTRESSED HAIR THAT IS TINTED

Having trouble keeping colour vibrant and healthy-looking? Put it on lockdown.

K-Pak Color Therapy formulas help deeply lock in vibrancy and moisture while locking out fading and damage.

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Blonde Life

THE BRIGHTEST, LUMINOUS BLONDE

For those who think that blonde hair lacks shine, vibrancy and super strength

The Blonde Life products are specifically created to make hair light & bright. They were born to make sure that blondes really do have more FUN!

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Colour Butter

FOR ENHANCING COLOUR AND FIGHTING THE FADE

These Butters deposit bold pops of colour on prelightened hair; refreshing vibrancy for up to 10 shampoos.

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Colour Infuse

BEST FOR VIBRANT COLOUR RETENTION

Luxurious shampoo and conditioner designed specifically to amp up the intensity and shine of your hair, while protecting strands from damage for up to 25 shampoos.

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Colour Endure

BEST FOR HEALTHY, COLOUR TREATED HAIR

Sulfate-free cleansers that help keep colour true to hue with anti-fade/environmental protection,
plus violet-toned brass banishers.

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Daily Care

BEST FOR REBALANCING

Helps control scalp problems and disorders and removes dry skin that could be caused by dandruff & psoriasis and oily build-up associated with seborrhea.

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Tint Shot

ROOT CONCEALER

A few strategic passes of Tint Shot, our master-in-disguise root concealer that keeps grow-out under lock and key

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Body Luxe

FOR FINE LIMP HAIR

When dieting, protein is a key ingredient on most menus. It fills you up without weighing you down. Taking this philosophy and applying it to science, JOICOs unique Oat Protein Complex™ was born

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Cliniscalp

FOR THINNING HAIR

At last, thinning hair has an advanced botanical alternative with proven effectiveness.
Whether hair is chemically treated or natural, in early or advanced stages of thinning, Cliniscalps 3-step daily regimen help achieve an optimal scalp environment to maximise your hairs natural growth potential.

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Moisture Recovery

FOR THIRSTY HAIR

An elixir of the oceans, Hydramine sea complex™ consists of an exclusive blend of marine botanicals normally invisible to the naked eye, that together fix the hydrolipidic barrier to restore manageability and stop further dehydration

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Style & Finish

FOR ALL YOUR STYLING NEEDS

Shake, spray, mold, and transform hair into gorgeous, healthy-looking styles, with game-changing technology that actually helps improve and maintain the condition of your hair.

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Curl

BEST FOR CURLY OR TEXTURED HAIR

Each curl is healthier and stronger with unbeatable definition, amazing long-lasting frizz protection, softness and shine. For healthier, beautiful looking, predictable curls EVERY time you use it!

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