Blonde Life Shampoo
Blonde Life Brightening Shampoo
JOICOs extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands.
Why you will love it
- Gently cleanses with rich lather
- Free of SLE/SLES Sulfates
- Added softness and smoothness
- Keeps blondes bright
Directions: Apply to wet hair. Work into a rich lather. Rinse and repeat if necessary
For the tech-savvy
Natural, exotic oils pair with our most fortified, hair-healing ingredients to provide shine and hydration for healthy-looking, blondes.
JOICOs one-of-a-kind liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin—to help repair, strengthen, and protect hair from the cumulative effects of daily styling.
Arginine is greatly depleted during the bleaching process. This naturally occurring, elasticity-boosting acid instantly replenishes and strengthens lightened strands to help reduce breakage.
Packed with essential fatty acids and Omega-6 and -9, this rare moisturising and conditioning oil bumps up shine, protects hair colour, and helps smooth brittleness away with every single application.
Rich in essential fatty acids, this exotic blend of Coconut Oil and Tahitian Gardenia Flower Extract nourishes and protects each strand, working:
• From the inside out to replace essential moisture and give softness, elasticity and body a major boost.
• From the outside in to help polish the hair surface, fight frizz and guard against dryness and environmental damage.
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