Joico Colour Intensity
DISCOVER A DAZZLING SPECTRUM OF BOLD, BRILLIANT COLOuR WITH JOICO COLOuR INTENSITY – JOICO intensely concentrated pigments designed to help you create overlay results that last up to 20+ shampoos.*
Colour Intensity’s intermixable formula can be applied straight from the tube, or mixed and mingled to your heart’s content for endless creative possibilities.
These colours are perfect for temporary to long lasting results. The deeper the colour, The longer they last
WHY YOU'LL LOVE IT...
- Overlaying vibrancy that lasts
- Reconstructs for guaranteed healthier-looking hair after every colour service
- Ultra nourishing Kukui Nut Oil leaves hair gorgeously conditioned + amps up shine
- Intermixable shades = endless creative possibilities
*Depending on daily care habits, hair history, and texture
Step 1: Apply to clean, unconditioned, dry hair 1⁄4-inch from the scalp.
Step 2: Process for 20 minutes.
Step 3: Rinse well, with cool water, for several minutes, rinsing different colours separately.
Step 4: Shampoo with your Joico hair care (1 light shampoo), follow with your conditioner, style as desired
Note: The lighter the shades I.E. pastel shade last up-to 5 washed and deeper, stronger shades can last up-to 20 washes. They will begin to fade from the first wash. Slowly and true to tone. No strange underlying pigments.
** Pastel colours NEED to be applied on top of very light clean blond, darker colours can be applied to darker blondes for full strength of tone. Applying darker/Stronger colours on brunettes or previously red will intensify the tones without being bright. Applying pastel shades on darker colours will have zero to no effect at all.