K-PAK COLLECTION
Think your mane is a lost cause?
Meet your damaged-hair hero.
Powered by Joico’s SmartRelease liposome technology that swoops in to repair, strengthen, and protect hair precisely where it needs it, our iconic K-PAK collection helps repair years of visible damage and fight future breakage at the same time. With just one use, distressed tresses are rescued and restored to their shining,healthy-looking glory.
K-PAK COLOR THERAPY COLLECTION
Need next-level color protection and the power of K-PAK reconstruction?
Formulated with African Manketti and Argan oils and Joico’s SmartRelease™ liposome technology, our K-PAK® Color Therapy™ collection helps lock in stunningly beautiful color vibrancy and knock out hair damage in one powerful punch.
JOIFULL COLLECTION
Big, bouncy, and brimming with body; it’s the dream that’s now a reality for fine, thin hair. With this powerfully transformative trio—JoiFull Volumising Shampoo, Conditioner, and Styler—long-lasting, full, lush, manageable strands come to life, minus the crunchy, sticky residue typical of most volumising products.
BLONDE LIFE COLLECTION
A glistening collection of home-care products that protect, detoxify, and bump up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights; while preventing environmental damage and off-tones.
BLONDE LIFE VIOLET COLLECTION
You’ll never lose your cool with Blonde Life Violet Shampoo & Conditioner—a brilliant, brass-neutralising set, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
MOISTURE RECOVERY COLLECTION
When your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Set pours into each and every strand. The rich, luxurious formula actually restores smoothness and elasticity to dehydrated hair.
HYDRASPLASH COLLECTION
When fine-to-medium hair gets thirsty, quench those delicate strands with HydraSplash –Joico’s new hair care collection designed to provide 24-hour hydration to thoroughly replenish moisture, shine, and softness without weighing hair down. Fine, dry, brittle hair is replenished and transformed with a lightweight feel.
DEFY DAMAGE COLLECTION
Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage hair-care system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.
Think your mane is a lost cause?
Meet your damaged-hair hero.
Powered by Joico’s SmartRelease liposome technology that swoops in to repair, strengthen, and protect hair precisely where it needs it, our iconic K-PAK collection helps repair years of visible damage and fight future breakage at the same time. With just one use, distressed tresses are rescued and restored to their shining,healthy-looking glory.
K-PAK COLOR THERAPY COLLECTION
Need next-level color protection and the power of K-PAK reconstruction?
Formulated with African Manketti and Argan oils and Joico’s SmartRelease™ liposome technology, our K-PAK® Color Therapy™ collection helps lock in stunningly beautiful color vibrancy and knock out hair damage in one powerful punch.
JOIFULL COLLECTION
Big, bouncy, and brimming with body; it’s the dream that’s now a reality for fine, thin hair. With this powerfully transformative trio—JoiFull Volumising Shampoo, Conditioner, and Styler—long-lasting, full, lush, manageable strands come to life, minus the crunchy, sticky residue typical of most volumising products.
BLONDE LIFE COLLECTION
A glistening collection of home-care products that protect, detoxify, and bump up the brilliance and strength of hair that’s been bleached, double-processed, or lifted to new heights; while preventing environmental damage and off-tones.
BLONDE LIFE VIOLET COLLECTION
You’ll never lose your cool with Blonde Life Violet Shampoo & Conditioner—a brilliant, brass-neutralising set, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
MOISTURE RECOVERY COLLECTION
When your hair is thirsty and parched, it will literally lap up the hydration that our Moisture Recovery Set pours into each and every strand. The rich, luxurious formula actually restores smoothness and elasticity to dehydrated hair.
HYDRASPLASH COLLECTION
When fine-to-medium hair gets thirsty, quench those delicate strands with HydraSplash –Joico’s new hair care collection designed to provide 24-hour hydration to thoroughly replenish moisture, shine, and softness without weighing hair down. Fine, dry, brittle hair is replenished and transformed with a lightweight feel.
DEFY DAMAGE COLLECTION
Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage hair-care system. This damage-defying breakthrough helps protect and strengthen hair bonds for a healthy-hair transformation you can instantly see and feel.