
K-Pak Revitaluxe
KPAK Revitaluxe
This transformative treatment instantly goes to work repairing damage from heat styling, chemical services, and environmental exposure; then readies and strengthens each strand to withstand whatever life doles out. RevitaLuxe will quickly become your go-to product for radiantly healthy-looking hair.
Why You’ll Love It
RevitaLuxe doesn’t discriminate against damage: A single treatment heals dry, dull, fragile hair of any type, shape, length, or texture.
- Instantly helps repair years of damage
- Doubles resistance to future breakage
- Protects against color fade by 94%
- Leaves hair beautifully hydrated

K-Pak Intense Hydrator
KPAK Intense Hydrator
There’s dry hair… and there’s hair that’s so parched, so thirsty, so starved for moisture that only a serious drink could bring it back to life. Intense Hydrator is a profoundly nourishing treatment, offering immediate hydration to hair that desperately needs to quench its thirst.
Why You’ll Love It
This thirst-quenching treatment works great for all hair types. It provides hydration without weighing hair down.
- Improves softness and ramps up radiance
- Helps repair damaged hair
- Detangles with ease
- Reduces frizz

K-Pak Liquid Reconstructor
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KPAK Liquid Reconstructor
This stuff is pure, liquid GOLD! With a potent cocktail of amino acids and smart Keratin technology that starts repairing and strengthening stressed strands on contact, this liquid reconstructor is everything you love about their award-winning* K-PAK Reconstructor turned into a lightweight formula that’s just right for those with fine, fragile hair.
*Stylist’s Choice Award winner in 2001-2015, 2017
Many intensive treatments come on strong…and heavy; Liquid Reconstructor manages to work wonders with a super-light, spray-on formula that won’t weigh fine, fragile strands down.
- Convenient leave-in, spray-on version of JOICOs award-winning K-PAK Reconstructor*
- 65% less breakage**
- Lightweight formula
*Stylist’s Choice Award winner in 2001-2015, 2017
**Against combing breakage on damaged hair vs. a non-conditioning shampoo

K-Pak Reconstructive Shampoo
KPAK Reconstructive Shampoo
Turn your cleansing into the first step of a reconstruction process specifically designed for any hair type that’s been through the ringer. Whether the source of your hair damage is overzealous thermal styling or harsh chemical services, K-Pak Shampoo helps restore hair to its original, healthy-looking condition—plus, gives it a cloak of protection to fend off future damage.
Why You’ll Love It
Unlike traditional cleansers that can strip hair of color and strength, K-Pak focuses on the “give-back”—; removing impurities and dirt, while leaving behind beautiful healthy-looking hair.
- Hair feels healthy and clean
- Moisture is immediately restored
- Crème-based formula feels rich and nourishing

K-Pak Clarifying Shampoo
KPAK Clarifying detoxifying Shampoo
When hair needs a detox and you want a gentle yet effective formula that will jump in and purify without stripping away health and luster, K-Pak Clarifying Shampoo is pure gold. This unique cleanser dives deep to remove impurities caused by exposure to chlorine, minerals, and hard water, yet still manages to leave behind moisture, shine, and a smooth slip for wet combing.
Why You’ll Love It
Knowing just what to take out and what to leave behind, K-Pak Clarifying Shampoo is a powerful prep and refresh tool, even on the finest, most delicate hair.
- Impurities are removed without stripping hair of strength and shine
- Can be used on a weekly basis to restore the purity of each strand
- Leaves hair with easy-to-comb slip, unlike other harsh, clarifying shampoos

K-Pak Reconstructive Conditioner
KPAK Reconstructive Conditioner
On a mission to repair hair that’s been assaulted by the rigors of heat styling and chemical services, K-Pak Conditioner zeroes in on ravaged cuticles, filling in the damaged zones with moisture, silkiness, and strength. With a lightweight, easy-to-comb-through formula, this nourishing moisturizer makes sure nothing ever tangles with your tresses.
Why You’ll Love It
You’d expect a damage-fighting conditioner to be a heavyweight. But while K-Pak’s uniquely light-touch formula doesn’t overwhelm fine hair, it’s still rich and hydrating enough to handle thicker strands.
- Delivers intense shine and smoothness
- Repairs and fills in cuticle damage, leaving hair instantly healthy-looking
- Detangles with ease
- Strengthens hair with protection against daily styling and chemical services